Outsourced Development Partnership | Periwinkles and Bixlers

/01 · The short version

The takeover is heaviest in the first two months.

You are replacing a three-person internal development team with an external partner. This proposal starts at $20,000 CAD per month for the first two months, when the takeover work is heaviest, then steps down to a level you choose based on what the real workload turns out to be. The likely steady state is $12,000 to $15,000 CAD per month.

	Months 1 to 2	Month 3 onward
Monthly cost	$20,000 CAD	$12,000 to $15,000 CAD
Annualized		$144,000 to $180,000 CAD
Backup coverage	Included	Included
Analytics and martech engineering	Included	Available
Management time required	Low	Low

The current internal cost is not included because we do not want to guess. If you share fully loaded cost for the three developers, we will complete the comparison.

/02 · What we heard

The digital side is underperforming in ways that are technical rather than creative.

You built an internal team of three developers to deliver the Rolex-driven requirements on the Periwinkles site. That work is done. The team is now larger and more expensive than the ongoing workload justifies, and managing it takes time from people who should be running the business.

Current technical gaps

No reliable conversion tracking from add-to-cart through purchase, so marketing cannot be measured
Server-side tracking, Google Merchant Center, and Meta remarketing are partially configured at best
Acquisition campaigns are paused because results did not justify the spend, while CPC keeps rising
Change requests move slowly, which shows up directly in customer experience

A defensible asset

You also have an asset most jewelry retailers do not: roughly 31,000 CAD design files.

Letting a customer upload a photo and get an instant product match with pricing and delivery estimate is a real differentiator.

/03 · What this engagement is, and what it is not

The single most important outcome is a clean takeover.

We are not proposing a fixed scope of features. We hold a monthly planning session with you and Alice, agree the priorities for the coming period, and report against them. Priorities move when your business moves. No change orders for reordering the backlog.

What we commit to contractually

No service interruption during the transition
Full independent deploy capability on both brands by end of week 4
Documented systems, runbooks, and a written exit plan, all in your repositories
Same-day turnaround on urgent Rolex requests during business hours
Named backup developer briefed from week one
A named amount of dedicated capacity each month

What we prioritize together

Everything else
Monthly planning with Perry and Alice
Priorities agreed for the coming period
Monthly reporting against those priorities
No change orders for reordering the backlog

/04 · Where we expect the work to go

Not a scope list. This is our read on sequencing, and we expect it to shift.

Months 1 to 2

Takeover and stabilization

Codebase, infrastructure, and hosting audit
Structured knowledge transfer with the outgoing developers
Access inventory and credential handover
Baseline tracking, tag, Merchant Center, and Meta audit
BAU request handling from day one

End of week 4: takeover report with a risk register, quick wins, and a prioritized plan you approve.

Months 3 to 6

Likely priorities

Server-side tagging and GA4 event integrity
Full add-to-cart to purchase visibility
Merchant Center feed correction and Meta CAPI
Hotjar on identified friction points
Technical SEO cleanup
Training for routine content and merchandising updates

Beyond that

Growth and D2C

Remarketing rebuild and acquisition restart against a real CPA baseline
Bixlers D2C showroom and trunk show integration
Checkout experience for high-ticket items
Continued Rolex compliance work on Periwinkles

Separately scoped when you are ready: the CAD photo-matching tool.

Your 31,000 design files are a defensible asset. We would keep this out of the retainer entirely rather than let it compete with day-to-day work.

Feasibility assessment on the file library
Embedding-based visual similarity
Ranked matches integrated with pricing and delivery logic
Roughly 6 to 8 weeks to a working proof of concept on a subset of the catalog
We recommend not starting until the takeover is settled

/05 · Pricing

Months 1 and 2: $20,000 CAD per month.

The first two months are more intensive. Knowledge transfer, infrastructure audit, tracking baseline, and live request handling all overlap while your internal team is still winding down. Once that is behind us, the cost drops.

Included in months 1 and 2

1.0 dedicated senior full-stack developer
Shared support capacity: technical lead oversight, analytics and martech engineering, DevOps, technical SEO
Delivery coordination and monthly planning
All discovery, audit, and knowledge transfer work included, no separate onboarding fee

Month 3 onward: you choose

At the end of month 2 we will have real data on request volume. You pick the level that matches it, and you can change it again with 30 days notice at any point.

Maintenance

$10,000 CAD / month

Capped hours.

Same-day Rolex SLA maintained
Backup coverage maintained

Likely steady state Standard

$12,000 CAD / month

0.75 dedicated developer, approximately 120 hours.

Support pool on call
Change with 30 days notice

Full

$15,000 CAD / month

1.0 dedicated developer.

Support pool on call
Change with 30 days notice

Minimum

Two-month minimum, then month to month.

Notice

Scale up or down with 30 days notice.

Lock-in

No lock-in, no exit fee.

Ownership

All code, documentation, and infrastructure access remain yours throughout.

/06 · How we work together

Direct access, working cadence, and backup coverage.

Item	Commitment
Communication	Shared Slack or Teams channel, direct access to the developer, no ticket-portal gatekeeping
Cadence	Weekly working sessions for the first 8 weeks, then biweekly planning
Urgent Rolex requests	Same-day turnaround during business hours, defined escalation path
Backup coverage	Named secondary developer briefed on your stack from week one. Covers vacation, illness, absence.
Onsite	Optional day-to-day. Monthly or quarterly in-person sessions in Montreal or at your facility, included.
Reporting	Monthly summary of work delivered, capacity used, and priorities for the next period

We are glad to take you up on the factory visit. Meeting the team in person early makes the rest of this easier.

Reducing your dependency on us

Written runbooks for common tasks, maintained as living documents
Training for marketing and merchandising staff
Everything stays in your repositories and your accounts

Nothing sits in a Webisoft-only environment

Part of the job is making you need us less for small things.

/07 · Security and continuity

Aligning to your Montreal IT partner's recommendations.

The audit your Montreal IT partner is running on password sharing, code protection, and access management materially reduces transition risk.

Named individuals only, all Canadian employees under confidentiality and IP assignment

Least-privilege access, requested per system and documented

Formal offboarding within 24 hours of any team member rolling off

Credential rotation and access revocation confirmed in writing

We align to whatever your IT partner recommends rather than imposing our own model

Written exit plan documented at the start of the engagement, not the end

/08 · Why Webisoft

Team extension and full product builds.

40Engineers, all onshore in Canada

CanadaNo offshore handoffs, no timezone gap, no language barrier

MontrealIn-person cadence is practical rather than theoretical

We run both team extension and full product builds, so the same partner covers day-to-day maintenance and the AI and computer-vision work the photo-matching tool would need.

We have taken over inherited codebases from departing internal teams before. Transition risk is the part we plan hardest for.

/09 · Assumptions

Conditions for a clean takeover.

Access to existing repositories and hosting
Outgoing developers available for at least 15 hours of knowledge transfer during their notice period
A designated technical point of contact available on your side during months 1 and 2
Alice or a designated marketing owner available for monthly planning
Your IT partner's audit findings shared with us to avoid duplicated or conflicting work
Third-party licenses, hosting, and ad platform spend remain your direct expense
Rolex brand guideline requirements for Periwinkles documented and provided

/10 · Next steps

Contract and kickoff, five business days from signature.

01

Confirm your current internal cost so we can complete the comparison in section 1

02

Thirty-minute call to walk through the model and answer questions

03

Factory visit

04

Contract and kickoff, five business days from signature

Phil Therien
Partner and Chief Revenue Officer, Webisoft Technologie Inc.

Outsourced development partnership.

Replacing a three-person internal development team with an external partner, with backup coverage, specialist skills, and low management time required.