Webisoft
Periwinkles · Bixlers Next steps
Proposal · Confidential

Webisoft Technologie Inc.

Outsourced development partnership.

A clean handover with no interruption to either site.

Prepared forPerry Sporn, Alice Raffin
Brands in scopePeriwinkles, Bixlers
Prepared byPhil Therien, William Rochefort-Marchand
DateAugust 24, 2026
Valid untilSeptember 23, 2026

/01 · The short version

A clean handover with no interruption.

  • Nothing breaks in the transition. We take over both platforms while your internal team is still available, and we own deployment independently by end of week 4.
  • Same-day turnaround on urgent requests. Direct access to the developer doing the work. No ticket portal, no queue.
  • One person's absence never blocks you. A named backup developer knows your systems from week one.
  • Marketing becomes measurable again. Full add-to-cart to purchase visibility, so spend can be evaluated instead of guessed at.
  • Your team gets self-sufficient on the small stuff. Training and runbooks so routine content and merchandising changes do not need a developer.
  • Capacity flexes to match real workload. You decide at the end of month 1, and you can change it again in either direction at any point.
  • No management overhead. You are not running a team. You set priorities once a month and we report against them.

/02 · What we heard

The digital side is underperforming.

Your internal team was sized for a build phase that is now behind you. It is larger and more expensive than the ongoing workload justifies, and managing it takes time from people who should be running the business.

Technical gaps

  • No reliable conversion tracking from add-to-cart through purchase, so marketing cannot be measured
  • Server-side tracking, Google Merchant Center, and Meta remarketing are partially configured at best
  • Acquisition campaigns are paused because results did not justify the spend, while CPC keeps rising
  • Change requests move slowly, which shows up directly in customer experience

/03 · What this engagement is, and what it is not

The single most important outcome is a clean takeover.

We are not proposing a fixed scope of features. You do not know exactly what you will need over the next six months, and neither do we until we are inside the codebase. Committing to a deliverables list now would mean either padding it or renegotiating it in month two.

What we commit to

  • No service interruption during the transition
  • Full independent deploy capability on both brands by end of week 4
  • Documented systems, runbooks, and a written exit plan, all in your repositories
  • Same-day turnaround on urgent requests during business hours
  • Named backup developer briefed on your stack from week one, so absence never blocks you
  • A defined amount of dedicated capacity each month

What we prioritize together

Everything else. We hold a monthly planning session with you and Alice, agree the priorities for the coming period, and report against them. Priorities move when your business moves. No change orders for reordering the backlog.

/04 · Where we expect the work to go

Our read on sequencing, and we expect it to shift.

Month 1

Takeover and stabilization

  • Codebase, infrastructure, and hosting audit
  • Structured knowledge transfer with the outgoing developers while they are still available
  • Access inventory and credential handover, coordinated with your Montreal IT partner's audit
  • Baseline audit of tracking, tag configuration, Merchant Center, and Meta setup
  • Day-to-day request handling from day one

Output at the end of week 4: a takeover report with a risk register, quick wins, and a prioritized plan you approve.

Months 2 to 6

Likely priorities

Tracking remediation is where we would push first, because until the funnel is measurable, every marketing decision is a guess.

  • Server-side tagging and GA4 event integrity
  • Full add-to-cart to purchase visibility
  • Merchant Center feed correction and Meta CAPI
  • Hotjar on the friction points Alice identified
  • Technical SEO cleanup
  • Training sessions so your marketing team can handle routine content and merchandising updates without a ticket
Beyond that

Beyond that

  • Remarketing rebuild and acquisition restart against a real CPA baseline
  • Bixlers direct-to-consumer showroom and trunk show integration
  • Checkout experience for high-ticket items
  • Ongoing platform and brand guideline work across both sites

/05 · Pricing

Month 1: $20,000 CAD.

A full-time dedicated senior developer, plus supporting specialists as needed across technical leadership, analytics and martech engineering, DevOps, and technical SEO. All discovery, audit, and knowledge transfer is included. No separate onboarding fee.

Month 1 is the heaviest month. Knowledge transfer, infrastructure audit, tracking baseline, and live request handling all overlap while your internal team winds down. We would rather over-resource it once than under-resource it and spend three months recovering.

Month 1

  • Full-time dedicated senior developer
  • Supporting specialists as needed
  • All discovery, audit, and knowledge transfer included
  • No separate onboarding fee

End of month 1: you decide

In week 3 we sit down with real numbers on request volume and pick the level for month 2 onward. You can change it again at any point with 30 days notice, in either direction.

Full time

$20,000 CAD / month

Dedicated developer, full capacity.

  • Same-day turnaround on urgent requests
  • Named backup coverage
Half time

$10,000 CAD / month

Dedicated developer, half capacity.

  • Same-day turnaround on urgent requests
  • Named backup coverage
On call

$5,000 CAD / month

Retained availability, priority queue.

  • Same-day turnaround on urgent requests
  • Named backup coverage

What holds at every level:

  • Same-day turnaround on urgent requests during business hours
  • Named backup developer who knows your systems, so absence never blocks you
  • Direct channel access, no ticket portal
  • The same developer throughout, so nobody re-learns your platform when volume shifts

Larger initiatives outside the retained capacity are quoted separately and approved before any work starts.

Terms

Month 1

Month 1 committed. Month to month after that.

Notice

30 days notice to change level or end the engagement.

Lock-in

No lock-in, no exit fee.

Ownership

All code, documentation, and infrastructure access remain yours throughout.

/06 · How we work together

Same-day turnaround. Named backup coverage.

ItemCommitment
CommunicationShared Slack or Teams channel, direct access to the developer, no ticket-portal gatekeeping
CadenceWeekly working sessions for the first 8 weeks, then biweekly planning
Urgent requestsSame-day turnaround during business hours, defined escalation path
Backup coverageNamed secondary developer briefed on your stack from week one. Covers vacation, illness, absence. You are never blocked because one person is away.
OnsiteOptional day-to-day. Monthly or quarterly in-person sessions in Montreal or at your offices, included.
ReportingMonthly summary of work delivered, capacity used, and priorities for the next period

/07 · Reducing your dependency on us

Self-sufficient on the small stuff.

  • Written runbooks for common tasks, maintained as living documents
  • Training for marketing and merchandising staff on content updates, product publishing, and basic merchandising changes
  • Everything stays in your repositories and your accounts. Nothing sits in a Webisoft-only environment.

/08 · Why Webisoft

Team extension and full product builds.

40Engineers, all onshore in Canada
CanadaNo offshore handoffs, no timezone gap, no language barrier with your team or your Canadian operations
MontrealMontreal-based, which makes the in-person cadence you asked for practical rather than theoretical.

We run both team extension and full product builds, so the same partner covers day-to-day maintenance and larger initiatives when you want them.

We have taken over inherited codebases from departing internal teams before. Transition risk is the part we plan hardest for.

/09 · Assumptions

Conditions for a clean takeover.

  • Access to existing repositories and hosting
  • Outgoing developers available for at least 15 hours of knowledge transfer during their notice period
  • A designated technical point of contact available on your side during month 1
  • Alice or a designated marketing owner available for monthly planning
  • Your IT partner's audit findings shared with us to avoid duplicated or conflicting work
  • Third-party licenses, hosting, and ad platform spend remain your direct expense
  • Existing brand and platform guidelines documented and provided

/10 · Next steps

Contract and kickoff.

01

Quick optional call to walk through the model and answer questions

02

Office visit

03

Contract and kickoff

Phil Therien
Partner and Chief Revenue Officer, Webisoft Technologie Inc.

Next steps